- Senior Vice President of
Sales and Growth since 2024
- 15+
years of experience in musculoskeletal practice marketing
- Has
executed strategic growth plans to over 1,000 orthopedic, spine and
neurosurgeons over his career
Get to Know Daniel
Daniel has been with UMP since 2024 and prior to that served for 4 years as the SVP of Marketing and Communications at HOPCo, where he led the development and execution of marketing and growth strategies for MSK practices across the country. Prior to that, he spent 10 years as the founder and CEO of a marketing and public relations firm that worked exclusively with orthopedic, spine and neurosurgery practices.
As an advocate for both physician referral marketing and innovative direct to patient marketing strategies, Daniel's unique approach to growth aligns marketing and operations functions to facilitate increased new patient volumes. Over his career, he has been fortunate enough to be asked to speak on the topic of MSK practice marketing at national conferences, including AAOS, AAOE and Becker's Orthopedic & Spine. He has also contributed numerous articles to orthopedic journals and publications.
Originally from New Jersey, Daniel now lives in Phoenix with his wife, Christina. When he is not working, Daniel enjoys cooking, traveling with his wife and staying active.